Our Commitment to Your Privacy

Bluetree Print Limited T/A www.PrintXpert.co.uk (Registered number 03793442), whose registered office is at Unit 1 Brookfields Park, Manvers Way, Manvers, Rotherham, S63 5DR ("we", "our", "us"), knows that you care how information about you is used and shared and we appreciate your trust in us to do that carefully and sensibly.

We believe that it is important to protect your Personal Data, as defined in the Data Protection Act 2018, the General Data Protection Regulations ((EU) 2016/679) and any UK implementing law ("Data Protection Laws"). We are committed to giving you a personalised service that meets your needs in a way that also protects your privacy.

This Privacy Policy explains how we may collect Personal Data about you. It also explains some of the security measures we take to protect your Personal Data and tells you certain things we will do and not do. You should read this Privacy Policy in conjunction with the Website Terms.

1. Collecting Information

1.1 Sources of Personal Data

We may collect Personal Data about you from a number of sources, including the following:

• From you when you purchase a service or product from us, which will usually involve creating an PrintXpert account or a guest account. We will collect your full name, email address, company name (if applicable), billing and delivery details and, if you are creating an PrintXpert account, you will be asked to provide a password.
• From you when you contact us with an enquiry or in response to a communication from us, in which case, this may tell us something about how you use our services.
• From documents that are available to the public, such as the electoral register.

1.2 Automated Collection

With regard to each of your visits to our site we will automatically collect the following information:

• Technical device information, including the device used to access our site (i.e. desktop, mobile or tablet);
• Information about your visit, including products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, whether our template designs have been downloaded and whether you have subscribed to our blog and/or mailing lists.

1.4 Third Party Data

Where you provide Personal Data on behalf of a third party, you will ensure that you have all necessary and appropriate consents and notices in place to enable lawful transfer of the Personal Data to us for the duration and purposes of our agreement with you. This will include providing the third party with the information set out in this Privacy Policy and complying with your own obligations under the Data Protection Laws.

2. Using Your Personal Information

2.1 Purposes of Processing

The Personal Data of our customers is an important part of our business and we shall only use your Personal Data for the following purposes and shall not keep such Personal Data longer than is necessary to fulfil these purposes:

1. To help us to identify you when you contact us.
2. To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us.
3. To allow us to carry out marketing analysis and conduct research (including creating statistical and testing information).
4. To allow us to contact you about products and services offered by us that are similar to those that we have already provided to you or that we have a legitimate interest to contact you about, unless you have asked us not to do so.
5. We may check your details with fraud prevention agencies.
6. To notify you about changes to our service.
7. To ensure that content from the Website is presented in the most effective manner for you and for your computer.
8. To administer the Website and for internal operations.
9. To improve the Website to ensure that content is presented in the most effective manner.
10. As part of our efforts to keep the Website safe and secure.

2.2 Disclosure to Third Parties

We will not disclose your Personal Data to any third party except in accordance with this Privacy Policy or with your express consent.

2.3 When We May Share Your Data

We may allow other people and organisations to use Personal Data we hold about you in the following circumstances:

• Any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries.
• If we, or substantially all of our assets, are acquired or are in the process of being acquired by a third party.
• If we have been legitimately asked to provide information for legal or regulatory purposes or as part of legal proceedings.
• If we engage companies and individuals to perform functions on our behalf including:
  • Contracted courier and delivery companies
  • Marketing and Market Research companies
  • Online advertising platforms
  • Customer Relationship Management software providers
  • Secure Online payment platforms

2.4 Credit and Fraud Prevention

In connection with any transaction which we enter into with you:

• We, and other companies in our group, may from time to time carry out credit and fraud prevention checks with one or more licensed credit reference and fraud prevention agencies.
• If you provide false or inaccurate information to us and we suspect fraud, we will record this and may share it with other people and organisations.
• If you require further details of the credit agencies and fraud prevention agencies we engage from time to time, please contact our Data Protection Officer.

3. Protecting Information

In accordance with the Data Protection Laws, we adopt strict security measures to protect your Personal Data.

3.2 Data Storage and Transfer

All Personal Data you provide to us is stored on our secure servers in the European Economic Area. We will not transfer your Personal Data outside the European Economic Area without your express consent. We also work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.

3.3 Payment Security

We reveal only the last five digits of your credit card numbers when confirming an order. Of course, we do however transmit the entire credit card number to the appropriate credit card company during order processing.

3.4 Security Procedures

We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of Personal Data. Our security procedures mean that we may occasionally request proof of identity before we disclose Personal Data to you.

3.5 Your Responsibilities

It is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when you finish using a shared computer. If you have any reason to believe that your password may have been accessed by a third party, please contact us as soon as possible and we will take steps to reset that password.

3.6 Data Retention

We will only retain your Personal Data as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements. This will usually be for a period of seven years. To allow you to return to your account to reorder we keep account data for up to 10 years. If an account is inactive for more than 10 years it will be deleted.

4. The Internet and Cookies

4.1 Communications

As stated above, we may occasionally email you about our services and products. We will, however, give you the opportunity to opt-out of that communication in each email. You can also always contact us using the details set out in section 6.1.

4.2 Internet Security

Please remember that communications over the Internet, such as emails and webmails (messages sent through a website), are not secure unless they have been encrypted. Your communications may go through a number of countries before they are delivered - this is the nature of the Internet. We cannot accept responsibility for any unauthorised access or loss of Personal Data that is beyond our reasonable control.

4.3 Cookie Usage

We may from time to time use 'cookies' on the Website to monitor how people use the Website. This helps us to understand how our customers and potential customers use the Website so we can develop and improve the design, layout and function of the sites.

4.4 Cookie Control

If you do not want us to use cookies, you can set your browser to reject cookies or to tell you when a website tries to put a cookie on your computer. However, you may not be able to use some of the products or services on the Website without cookies.

4.5 Cookies We Use

The cookies that we currently use on the Website are as follows:

4.6 Hotjar Analytics

We use Hotjar in order to better understand our users' needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience.

4.7 Microsoft Clarity

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services.

5. Links

The Website may include third-party advertising and links to other websites. We do not provide any Personal Data to these advertisers or third-party websites.

Third-party websites and advertisers, or Internet advertising companies working on their behalf, may also use technology to send (or "serve") the advertisements that appear on the Website directly to your browser. They automatically receive your IP address when this happens.

6. Further Information

6.1 Contact Details

6.2 Policy Updates

We may amend this Privacy Policy from time to time, in which case we will publish the amended version on the Website. You confirm that we shall not be liable to you or any third party for any change to this Privacy Policy from time to time. It is your responsibility to also check the Website regularly to determine whether this Privacy Policy has changed.

6.4 Data Accuracy

We aim to keep the Personal Data we hold about you accurate and up to date. If you tell us that we are holding any inaccurate Personal Data about you, we will delete it or correct it promptly.

6.5 Communication Monitoring

Please note that we may monitor and record communications with you (including phone conversations and emails) for quality assurance and compliance. You will be advised at the start of your phone conversations with us whether any recording is taking place and whether you are comfortable proceeding on that basis. If not, we will contact you by other means.

7. Your Rights

The Data Protection Laws give you the right to access information held about you. Your right of access can be exercised in accordance with the Act. An access request may be subject to an administrative fee to meet our costs in providing you with details of the information we hold about you.

7.3 Complaints

You also have the right to make a complaint to the Information Commissioner's Office if you are unhappy about how we have dealt with your Personal Data. You can find the Information Commissioner's Office's website at https://ico.org.uk/